Marketing Campaigns
Explore a showcase of Amelia’s expertise in orchestrating comprehensive marketing campaigns. From creating compelling email drips to managing multi-channel product launch strategies, this portfolio highlights successful projects that have driven engagement, increased brand awareness, and achieved significant business outcomes.
June 2024 —Led ForeFlight’s annual summer promotion, managing the entire campaign from inception to execution. Oversaw planning, coordinated with the design team, created promotional materials, handled customer support interactions, and crafted compelling copy. The campaign resulted in $395,306 invoiced in just one week.
Mid-Year Promo
April 2024 — Inspired by my idea, ForeFlight launched a Spotify profile featuring multiple themed playlists that I curated, gaining significant traction across all social media platforms and attracting monthly listeners around the globe. This initiative successfully expanded ForeFlight’s brand presence and engaged its audience in a new, innovative way.
Spotify
July 2023 — ForeFlight expands their iOS portfolio, launching ForeFlight for Apple Watch. Responsible for all launch marketing materials, including product landing pages, email newsletter, blog, and social media announcements.
Apple Watch Launch
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Email
Responsible for all design, copy, CRM
900,000+ recipients -
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Product Landing Page
Responsible for all design, copy, SEO
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Blog
Responsible for all copy, images, design, and SEO
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Social Media
Product launch social media
20,567 impressions -
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Photography
Shot and edited all launch photography
February 2024 — Leading the marketing campaign for the ForeFlight Voyager launch on Apple Vision Pro, the focus was on showcasing its cutting-edge augmented reality features that revolutionize flight planning and in-flight navigation.
Voyager Launch
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Blog
Responsible for all copy, images, design, and SEO
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Email
Responsible for all copy, design, and CRM
900,000+ recipients -
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Product Landing Page
Responsible for all design, copy, SEO
Spring 2022 — As part of a Content Creation in Collegiate Athletics course, a new brand identity and creative strategy pitch was developed for the UGA Men’s Golf team as part of their digital rebrand.
